About

Flipside Performance was founded with a rebellious spirit and a lofty objective:
Change the way people eat, while leading the way for socially responsible businesses in an otherwise scammy industry

Meet our innovative team

  • tm

    Alison James

    Habit psychology expert, Olympic Weightlifting National Champion, Yale Graduate

  • tm

    John Franklin

    Owner of Bowery CrossFit, Ex CrossFit Invictus Coach, Academic All-American @ Northwestern University

  • tm

    Taylor James

    Organic Farmer at Fernbrook Farms, Founder of Flipside Life Inc., Yale Graduate

  • tm

    Mateo Lopez

    Systems nerd, Hudson River CrossFit Coach, Columbia Graduate

  • tm

    Ashley Mak

    Owner of Ashley Mak Physical Therapy, D.P.T., Specializes in rehabbing injured CF Athletes