live better


live better



To improve people's quality of life through our coaching programs.


Our Story

Our Story

Every idea starts with a problem. Ours was simple: developing healthy habits is hard.

I found myself lost in a complex web of conflicting view-points, edgy pundits and “scientific” breakthroughs. My stomach turned every time we saw another post titled “The 7 Best Foods for 6 Pack Abs!!!”  Can you think of anyone who’d really benefit from knowing that "spinach is a magical superfood"?!

I wanted to make the process of getting fit easier and more fun, so I started Flipside Performance in 2013 out of a park in Hoboken NJ with a used set of Wal-Mart kettlebells.

By the end 2014 Flipside had one location in Hoboken, NJ and one location in New York City. We were also our payment processor’s 11th largest gym customers out of over 3,400 gyms worldwide when measured by revenue.

Since the beginning Flipside has always been a mission and value-focused company. We are deeply passionate about delivering life-changing coaching. We believe that getting healthy should be simple and fun. It should leave you happy and looking good with willpower to spare. 

There is nothing complicated about what we do: good people giving good advice leads to a good outcome. 


Our Guiding Principles

Our Guiding Principles

Member obsession

For everything we do, we start with the member in mind. We want to earn and keep your trust. We're always looking for a new way to make you smile. 

Extreme ownership

Extreme ownership is leadership and it's contagious. Leaders instill the desire to improve in all their team members and take the most difficult jobs, regardless of tenure or job description.

Bias for action

It is easier to ask for forgiveness than it is to get permission. Few things are irreversible, it's better to take action now than to deliberate endlessly. George Patton said "a good plan violently executed now is better than a perfect plan executed next week."

Think big 

Thinking big is thinking long term. By simply thinking big and having long term goals, you put yourself way ahead of the crowd. We cannot realize our potential as people or as a company without thinking and executing over a long time horizon. 

Deliver results

We are in the results business. We provide our members and teammates with real quantifiable results. 


Our Communities

Our Communities


701 Clinton St.
Hoboken NJ, 07030

Hudson river fitness

1320 Adams St. B
Hoboken NJ, 07030


285 Grand St.
New York, NY, 10002


The Farm

1500 Larger Cross Road
Bedminster NJ, 07921

CrossFit Rittenhouse

2300 Chestnut St. B7
Philadelphia PA, 19103



Get in touch

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